Product Marketing Manager


Pittsburgh, PA

Industry: Technology


5 - 7 years

Posted 13 days ago


The Product Marketing Manager will be responsible for marketing activities for our software products. Working in conjunction with our Product Managers and Marketing team, the Product Marketing Manager will help craft the messaging and positioning as well as conceiving and developing innovative marketing programs that drive demand.

Primary Duties and Responsibilities: 

  • Develop product positioning and messaging that differentiates our products in the market
  • Sales enablement – communicate the value proposition of the products to the sales team and develop sales tools that support the selling process of our products
  • Product launch – consult with Product Managers to plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Market intelligence - be the expert on our customers and competitors
  • Provide competitive benefits and main marketing message to be used for online marketing activities
  • Review marketing metrics regularly, set goals for the product, monitor and constantly update goals
  • Demand generation – provide consultation in developing the strategy, and work with the marketing team to manage the marketing programs that drive demand for our products
  • Public Speaking – opportunities arise throughout the year for speaking engagements at industry events etc. Whenever applicable these slots should be secured and executed.
  • Other duties as assigned in support of the organization

Specialized Knowledge, Skills and Abilities: 

  • Solid understanding of product marketing principles
  • Excellent verbal and written communication skills; public speaking a plus
  • Excellent project management skills 
  • Excellent interpersonal skills and leadership ability to interact with and influence staff, colleagues, cross-functional teams and third parties
  • Ability to analyze complex market data, draw intelligent conclusions, make strategic recommendations and take action 
  • Ability to work effectively as the "voice of the customer"
  • Ability and willingness to travel as needed
  • Possess a high standard of ethical conduct 

 Education and/or Experience: 

  • Bachelor's degree in software development, business, marketing or equivalent experience
  • Minimum of 5 years of product marketing experience in the software industry, with at least 2 years' experience in a field facing role


  • Company paid medical, dental and vision insurance, HSA contributions, FSA options
  • 401k match, Life Insurance, AD&D, STD, LTD, EAP
  • Competitive PTO, monthly celebrations, volunteer opportunities 

About GrapeCity:

GrapeCity Developer Solutions provides customers with the premier studio of innovative UI software controls, tools, and solutions including deep functionality reporting, analysis, and spreadsheet platforms. We help our customers develop rich applications in Windows Forms, WPF, ASP.NET, ASP.NET Web Forms, Silverlight, UWP, Xamarin, or ActiveX. 

Across all our software products and services, our focus is on helping our customers achieve their goals. Our key principles: thoroughly understanding our customers' business objectives, maintaining a strong emphasis on quality, and adhering to the highest ethical standards – serve as the foundation for everything we do. The GrapeCity concept, loosely translated from its Japanese origins, invokes a sense of togetherness.

"One person alone can only accomplish so much, but together a group of talented and focused people with a myriad of talents and specialties can accomplish the impossible."

With headquarters in Sendai Japan and offices in Pittsburgh, China, South Korea, India, and many more countries throughout the world, we are looking to hire energetic, passionate, and highly skilled professionals who are devoted to maximizing the benefits of technology for our customers. The work environment is one that fosters honesty, integrity, commitment, and teamwork. If you are ready to take on technology challenges, work on the cutting edge of application development and help clients turn ideas into solutions, then we want to hear from you!

GrapeCity is proud to be an equal opportunity employer and supports workplace diversity.